Facing the challenge of global economic integration, Yili proposed the strategy of "using the global resources to make China''s market" and the development hope of fostering a world-level Brand:

By 2010, fully carry on international operating strategy, accomplish highest market share, most famous brand, and with highest reputation and customer loyalty in Chinese diary industry. By 2010, become one of the top 20 enterprises in world dairy industry.

By 2015, become one of the top 10 enterprises in world dairy industry, one of the competitive dairy Groups in the world.