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>>Yili’s goal: Lead China’s dairy industry and forge world brand
>>Yili’s mission: Pursue healthy human life through constant innovation.
>> Nuclear values
Health--Heath and boom accompany the eternal enterprise.
伊利人Human）、效率（Efficiency）、创新（Innovation ）、责任（Responsibility）、
团队（Team）、诚信（Honesty）
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>>Corporate style
Active, diligent and enterprising
进取（Enterprising）、协作（Cooperative ）、务实（Practical ）、高效（ Efficient ）、
敬业（Devoted ）、严谨（Meticulous）
>>Three-Word Summary of Yili’s Style
Enterprising and cooperative
Practical and efficient
Devoted and meticulous
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>> Core management principles
1、Customer first
Consumers are the source of Yili’s power and strength.
Society is the platform for Yili’s survival and development.
Shareholders are the solid foundation for Yili’s undertaking.
Collaborators are Yili’s partners for a common business.
Employees are the fundamental guarantee of Yili’s eternal booming.
2、Quality prime
Offer superior quality and enjoy healthy life.
Supply consumers with 100% safe and 100% healthy products of first-class quality.
>> Position of Yili’s strategy
Devoted to dairy industry and be a dairy expert.
Based in China while watch for the world.
>> Yili’s concept of development
Be an eternally booming enterprise
First grow stronger and then larger.
Innovation forges success.
Learning wins tomorrow.
>> Yili’s concept of competition
Vigor comes from daring confrontation with competition.
The magic weapon is to take one step ahead of others.
The theme is common growth.
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>> Management ideas
Precise management: standardized, precise, strict and efficient
Management to every aspect and precision to every detail.
>> HR management concept in Yili
One general guideline: Select talents with morals, use talents with abilities, cultivate talents based on need and retain talents with honesty.
Two basic points: Bring out both the ability and intelligence of every employee.
Trilogy: Faith, restraint and growth
>> Product ideas
Yili supplies consumers with “refined products”.
Refined product=humane+elaborate+natural+healthy+innovative
>> Brand concept
1、Brand is value.
2、Goal of Yili’s brand construction: wide recognition, good reputation, and consistent loyalty; profitability,
expansion and persistence.
3、 Line of Yili’s brand construction: From product brand to enterprise brand, from industrial brand to socialbrand, from Chinese brand to world brand.
4、 Rules of Yili’s brand construction:
One center: Essence of Yili brand—Help you fulfill your dream.
Two basic points: Basic brand base construction and promotion.
Three disciplines: Adhere to honesty, ensure quality and maintain consistent image.
Four cardinal principles: consumer-oriented, individual, brand segmentation reasonable extension
>> Quality management concept
Supply consumers with 100% safe and 100% healthy product of first-class quality.
>> Service concept
Every section is for service
Every link is on the service chain.
Every employee is a server
Sincere, considerate, meticulous, patient and satisfying
>> Production management concept
Strict, standardized, thrifty and safe
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>> Professional rules of managers
1、Shape good bearing—“Six-Word Proverb”: Honest, just, clean, respectful, strict, practical
2、Competent—Equal attention to the four “power” of thinking, decision-making, execution, and influence
3、Be a good team leader—Steer the fundamental direction instead of being submerged in trivial matters. Confer power reasonably instead of monopolizing the power. Formulate clear mechanism instead of frequently changing orders. Be brave to shoulder instead of evading responsibilities. Be just and strict instead of being sentimental. Use a person according to his or her abilities instead of envying the able or appointing a person by favoritism.
>> Professional rules of employees
1、Morality
Moral declaration in Yili: First be a person with Yili’s concepts and then handle affairs in Yili.
Fashion good character before putting out good products
Four cardinal principles for Yili employees: Loyalty, honesty, diligence and thrift
2、Human relations
"12 Main Points":
More grace, more smiles
More listening, fewer empty talks
More compliments, fewer doubts
More tolerance, less anger
Slower promise, quicker action
More self-criticism, less blame
3、Life philosophy
(1) Keeping thankful mind-set: When you look at a thing with appreciative attitude, you will see its merits; when you look at it with critical attitude, you will see its defects. Please remember: your mind-set chooses your life.
(2) Destiny is what you dreamed of: Thought determines action; act forges habit; habit cultivates character; and character determines your destiny. The destiny is whatever you dream of. You can do it because you believe you can. You succeed because you are determined to. Please remember: before change your destiny, change your outlook.
(3) Survival of the fittest: Life is just like a boat sailing against the current and if it does not move forward it will move backward. Fierce competition fills in every part of our life. The brave face crisis and the strong enjoy competition. Please remember: make cautious and conscientious efforts to prove yourselves in fierce competition.
(4) Excellence is a habit and confidence results of cultivation. Every limitation comes out of the inner mind. Being ordinary is not for the lack of capabilities but for the presence of an ordinary mind, without a habit of doing everything to extreme excellence. The stronger has a strong inner mind and confidence has to be cultivated. Belief is strength. While doubt can only limit your actions, confidence is the source of power. Confidence is not born but cultivated. Please remember: never try to seek reasons for failure but try to seek roads to success. Never say “I can’t” but say “Let me try”.
4、 Working style
Stop empty talking
Take immediate action.
Care for every detail.
Trust your team
Reshape ourselves from time to time.
