The more national elements a thing embraces, the more popular it will be popular with the rest of the world. This rule applies to culture, and so does to enterprises. As the globalization process quickens, a national brand popular with international community is the demonstration of the strength of the brand owner and the testimony to the powerful strength of a nation.
Yili impresses Expo Milano 2015 with a spectacular appearance
Yili is an active player in international events, such as Olympic Games and World Expo. From the Beijing 2008 Olympic Games, the Expo 2010 Shanghai to the London 2012 Olympic Games, Yili has won good comments from friends across the world for its high-quality products and services.
Yili served the Expo 2010 Shanghai in an all-round manner with its product lineup, and innovatively created the Mom & Baby Service Center special for women visitors with babies, the first ever in the history of World Expo. In the meantime, Yili participated in the construction of Life & Sunshine Pavilion and Yuyue Bay Ecological Park, and offered considerate services and care to the disadvantaged people and children. Yili’s outstanding performance at Expo 2010 Shanghai has further consolidated its position as the leader in the sector, making it the only dairy product manufacturer that meets the standards of Olympic Games and World Expo simultaneously.
Five years later, Yili joined its hand with World Expo for another time after it became the partner of the Chinese pavilion in the Expo Milano 2015. Besides, the “Perfectland” milk, a dairy product jointly developed by Yili and the Italian-based Sterilgarda Alimenti S.p.A, became the recommended milk product by Expo Milano 2015 for its internationally competent quality.
Guided by the brand philosophy of “Nourish for Life”, Yili expounded the concept of sustainable development of the dairy sector, which complemented the Expo’s theme of "Feeding the Planet, Energy for Life" and satisfactorily illustrated “Land of Hope, Source of Life”, the theme of China Pavilion. Yili, the representative of China’s food sectors, has proved its quality and service to the rest of the world.
Yili contributes to the communication, cooperation and prosperity of global dairy sectors
With the further implementation of its global strategies, Yi has made remarkable achievements. According to the last year’s annual Rabobank survey of the world’s largest dairy companies that highlighted the 20 giants in the dairy industry, Yili outperformed its peers in Asia, and continued to be the only Asian player among the global top 10 dairy companies.
Yili’s implementation of globalization strategy is an essential and fundamental requirement for the dairy giant to seek further business growth after China's economy entered a period of new normal, and the key for domestic dairy sector to make further progresses. In the meantime, the international dairy enterprises are in great need of China’s wisdom and industrial momentum to achieve win-win. In the future, Yili will stick to its development philosophy, seek innovation-oriented development and provides global consumers with top quality milk products.