Service Concept
  
Modes for comprehensive services:
  Every section offers service, each link is related with the service chain and all the staff are servers.
“Four dimensions” in service:

 

 service for consumers, for partners, for society and for internal clients.
“Five internality” standards in Yili service:
 
  1% of customers are dissatisfied means that 100% of the service is not satisfying. We shall ensure meticulous service through out the whole service chain; and emphasize on every problem and each detail.
Sincere—offering services with heart and soul;
Considerate—resolving problems from customers’ perspectives; touching their mind with considerate services;
Scrupulous—offering meticulous services, never missing one problem or detail;
Patient—offering patient services forever, the harshest customers shall be our best trainers.
Enjoyable—winning enjoyable customers shall make us more pleasant.
  

1,Consumer-oriented services 　
Endless sincere and service shall always be Yili Group's commitments to its customers.

Yili Group focused on the concept of understanding its customers more than customers themselves, always putting the consumers' demands on the first place, with fine products, the company service their customers enthusiastically, and make them feel enjoyable, by providing a healthy lifestyle, the company help them to realize their dreams and ideals.

2,Partner-oriented services
Attaching more importance on sincere services to its upstream suppliers, especially, the cow-raisers; Yili Group helps them to walk along the road of scientific development, ensuring of stable supply of high-quality raw milk while leading them forward.

Meanwhile, Yili emphasizes on the close partnership concluded between the company and downstream distributors so as to create a win-win situation through efficiency and best services jointly.

3,Internal customer-oriented services
Yili advocates the service logos of internal customers: 'The next link will be just the customer', conducting the concept of mutual service and cooperation between colleagues, superior and subordinate departments, sectors, different divisions, and also headquarter and multi-divisions; apart from that, with solutions for practical problems from its customers as the guide, the company discarded bureaucratic style of work, and formed a service chain of' the higher service to the lower by line staff organization', to satisfy its end-customers by sincere services.

4,Social services
Yili always dedicated itself to pubic services, improving community environment, taking responsibilities for the society, city and community, which enhanced greatly the company's social image and brand value and also impregnated with the enterprise's mission and ambition.